Privacy Policy

This privacy policy sets out Best Direct’s commitment to your privacy. We value the personal information we collect from you to process your order. We want to make sure that we do not use your data in a way that you wouldn’t expect. Our privacy policy tells you how we use your data and how you can control the use of your data. If once you have read this policy you wish to make any changes to the way we use your data or if you have a question please contact [email protected]

By using this website, you expressly agree to the collection and use of your information for the purposes set out in this privacy policy.

Click on the links below to read our Privacy Policy:

  1. This Privacy Policy
  2. What information does Best Direct collect?
  3. How does Best Direct use your information
  4. How long does Best Direct keep your personal information
  5. Sharing information with Third Party's
  6. Legal disclosure
  7. Your consent and your rights
  8. How does Best Direct protect user information
  9. What are cookies and how do we use them
  10. Facebook Visitor Action Pixel
  11. Changes to this Privacy Policy
  12. What to do if you have a complaint
  13. Contact

1.0 This Privacy Policy

1.1 Best Direct is a TV Shopping Chanel that provides a 24hr broadcasting service to bring various products of interest to the attention of our customers and potential customers. We are a registered company Registration Number 4771803 12 Station Court, Station Approach, Wickford, Essex, SS11 7AT, we own and host the website/s, and

1.2 This website is designed to be used by our customers who provide Best Direct with their personal information if they choose to purchase from us. We are committed to protecting personal data. Please read this privacy policy carefully as it contains important information about our use of your information. It explains what information we collect about you, and how we use it, including when we might disclose it to third parties.

1.3 Our products and services are not designed to appeal to or to be sold to persons under the age of 18. Therefore, we do not knowingly attempt to solicit or receive any information from children.

2.0 What information does Best Direct collect?

2.1 So that you can benefit from our services you will have chosen to make a purchase of a product that you have seen on our shopping channel, on our website or in a publication ie: newspaper or magazine and; as part of the purchase process you will be asked to provide Best Direct with your personal information including your full name, your residential address or other delivery address, your billing address, telephone number, email address and a credit or debit card to collect payment for the goods you wish to purchase.

2.2 Your information is submitted in 3 ways 1) using our website, and to purchase a product, 2) by calling our call centre to purchase a product or, 3) by sending in a completed form to purchase a product. We will process your information on the basis that you have made a purchase and to provide you with the service to supply you with the product you have ordered. After you have received you order we will only contact you in the future where you have given us your explicit consent to contact you. Where you have given consent we will send you regular newsletters and details about products offers.

2.3 If you have given your consent to be contacted and decide that you no longer wish to be contacted by Best Direct you can opt-out at any time by using an unsubscribe link or emailing us to [email protected]. There will always be a link in any information that we send you by email. If we call you with details of offers, you can advise the call handler that you wish to opt-out and state that you do not wish to be called again. You may also review your preferences by visiting your web account on privacy preferences here :

2.4 For the avoidance of doubt we do not process sensitive personal data as defined by the GDPR as data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.

3.0 How does Best Direct uses your Information

3.1 We process the data you provide when you order a product from us in compliance with Article 6 1 b) of the GDPR which states that data can be processed in relation to a contract or when someone is thinking about entering into a contract. Where you are not in contract with us to purchase an item the legal basis for us to process your data is ‘consent’ Art 6 1 a). There may be other legitimate reasons that make it legal for us to process your data. A list is provided at the end of this privacy policy.

3.2 Once you have contacted us to make your purchase by telephone, post or through our website we will process your data to supply the product/s you have ordered, to deal with any follow up queries we may have to ensure your order is completed and to plan delivery. Once your product/s have been delivered to you we may contact you at other times but only in accordance with your specific consent.

3.3 When you use our website you will be able to access this privacy policy and our terms and conditions which can be found in the footer area of our website.

3.4 We may use the information collected to personalise your experience on our website, to help you to log-in in future and to continue to use the website. Details of how we do this are included in the cookie section 9.0.

3.5 When you submit your order using our web-form you will have been advised to read this Privacy Policy by way of a link. We include opt-in tick boxes for you to agree to be contacted, if you choose not to opt-in, we will not use your data other than to assist you with your order, manage delivery of your order and deal with any queries, complaints or return of goods.

3.6 When you save item(s) in your “virtual shopping cart” on our website but leave it without completing the order, the personal data that you supply us with, will be solely processed with the intention to offer you a “reminder” service. Within the following 7 days you will receive 3 communications to your email address which will allow you, should you choose to, complete the “checkout” process that was initially started. If you decide that you no longer wish to receive the reminders, you can opt-out at any time by using an unsubscribe link. There will always be a link in any information that we send you by email.

3.7 We may also use your information to stop the sign up of an account where we suspect an account may be used for fraud reasons, this is subject to an automated decision but does not have any legal effect on a data subject.

4.0 How long we keep your information

4.1 When you submit your information to place your order your data will be retained for up to 6 years so that we can manage and audit our business however your data will be minimised or anonymised to protect you. If you submit your information and decide to cancel your order your data will only be retain your data with your consent as detailed at 2.3 and 2.4 above. The information we use to send you email reminders of the abandoned cart will be stored during 7 days following the interruption of the ordering session, unless you decide to opt out before the end of that period.

4.2 If you have created an online account and do not subsequently log-in within 6 months and where you have not provided consent to contact you by newsletter or about offers, the personal data within your account will be minimised until you reactivate the account by logging in. Where you do log back in after 6 months you will be directed to your preferences to ensure your consents are up to date. However; where an account has been dormant for 24 months we will delete your account and the personal information within the account.

5.0 Sharing information with Third Parties

5.1 We will only disclose your personal information to third parties if needed to provide our services, this includes our call centre provider and our warehouse service provider. Where we do use a third party who is given access to your data every care is taken to make enquiry to satisfy ourselves that they comply with GDPR. We carry out due diligence checks to ensure that their services are compliant and secure.

5.2 From time to time we may use other third-party suppliers and service providers. Where any service provider collects information directly from you (such as the situation where we ask a service provider to conduct a survey for us) you will be notified of the involvement of the supplier or service provider, and all information disclosures you make will be strictly optional.

5.3 We also use third party hosting partners to provide the necessary equipment to maintain your data securely, administer and develop our website ranking. We use a third-party supplier to send you abandoned cart reminders. We will only give those third parties limited information needed for that purpose and subject to those third parties agreeing to keep the information secure. The third parties are: Google Analytics, MailChimp, Claranet Hosting, Social Media (Facebook, Instagram, etc..), and payment gateways (PayPal, Sage Pay).

5.4 In addition, we may provide aggregate statistics about our customers; sales, traffic patterns and related website information to reputable third-parties, but these statistics will include no personally identifying information.

5.5 When sharing the information involves transferring of personal data to the suppliers outside the territory of the European Union, we make sure that (i) the adequacy decision of the European Council is adopted with respect to the recipient country which confirms that adequate safeguards with respect to the protection of the privacy of individuals are offered in that country, or (ii) in the absence of the adequacy decision, the Standard Contractual Clauses are applied to the agreement with the supplier.

6.0 Legal disclosure

6.1 We may disclose personal data to the extent permitted or required under any enactment, by rule of law, order of the Court, as requested by other government law enforcement authority, to enforce our legal rights, to operate our systems properly, or to protect ourselves or our users.

7.0 Your consent and your rights

7.1 You acknowledge and agree that while using our website,, and any services offered via our website, certain information about you will be captured electronically or otherwise and transmitted to us or and, potentially, to any third parties as set out above, or to third parties who host our web servers or assist us in maintaining this website.

7.2 Under the GDPR our customers, potential customers and historical customers have the following rights:

  • - To know that your data is being processed and to make a ‘Subject Access Request’
  • - To access your personal data free of charge
  • - To data portability without undue delay
  • - To have your information corrected if inaccurate (Including ensuring any third party puts right any inaccuracy)
  • - To request that your data be erased
  • - To restrict processing
  • - To object to processing and;
  • - To rights relating to automated decision making and profiling

7.3 You have a legal right to see a copy of the information we hold about you, this is referred to as a Subject Access Request or SAR. When you request a SAR after 25th May 2018, it will be provided free of charge and within 30 days however, we may need to ask for identification and where applicable authority to release information to a person appointed to act on your behalf. You can make a SAR request by e-mail [email protected] or telephone 0330 013 9987.

7.4 You also have the right to have any errors in the information that we hold about you corrected. This can be done either within your account settings, here or, you can let us know the corrections required by e-mail [email protected] or telephone 0330 013 9987 so that we can keep our records accurate and up to date.

8.0 How does Best DirectTV protect user information?

8.1 The GDPR’s require that we follow strict security procedures in the storage and disclosure of information which you have provided via this website, to prevent unauthorised access. All information is held securely, archived and managed in line with our Information Security Management System (ISMS) Policy.

9.0 What are "cookies" and how does Best Direct use them?

9.1 Our website uses cookies. A cookie is a small file of letters and numbers that we put onto your computer or device if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and allows us to improve our site. The cookies we use are “analytical” cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. You can see our cookie information below:

DomainExpiresNameDescription years_gaGoogle Analytics weekses_newssubscriberNewsletter subscription Y/N? sessioncookielawAgreement with cookies policy Y/N? dayfrontend_cidMagento's session ID day_gidGoogle Analytics hourexternal_no_cacheDisable cache Y/N? dayfrontendMagento's session ID

9.2 Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may not be able to use certain features of this website.

9.3 We may conduct analyses of user traffic. These analyses will be performed using IP addresses and cookies which are required to ensure a secure server connection. We do not use cookies to store any personal data or browsing habits.

10.0 Facebook Visitor Action Pixel

10.1 We use Visitor Action Pixel, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, that enables us to show personalised ads to Facebook users that were previously browsing our website. In order to do so, we have added Facebook’s Pixel code snippet to the source code of our webpage which establishes a link to Facebook’s servers, telling Facebook that you have visited our webpage. Facebook adds this information to your FB account. The collected data remains anonymous and Best Direct cannot see the personal data of any individual user.

10.2 For more details about how Facebook collects and uses your personal data, and what you can do to protect your sensitive information, please refer to Facebook’s privacy policy available at

10.3 If you want to object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads, you may opt out using this link:

11.0 Changes to privacy policy

11.1 We reserve the right to add to or change the terms of this privacy policy in our sole discretion, without prior notice to you. If we change this privacy policy, we will post the new privacy policy on the website, and it will become effective from the time of posting to the website. Please visit this privacy policy on a regular basis to make sure you have read the latest version and you understand what we do with your information. Wherever possible, we will give you notice of any changes prior to their implementation.

12.0 What to do if you have a compliant

12.1 If you are unhappy with any aspect of personal privacy as part of our service you may complain by contacting us at [email protected] and, if you are dissatisfied once we have dealt with your complaint you are entitled to contact the ICO whose contact information is available at where you can also find further information about data protection issues.

13.0 Contact

13.1 If you have any questions about our privacy policy or the information we hold about you please contact us at:

  • Data Protection Coordinator
  • Industex, S.L.
  • Av. Paisos Catalans, 34, F.8
  • 08950 Esplugas de Llobregat
  • Barcelona
  • Spain

Email: [email protected]

Legal Basis for processing table - Best Direct

Our use of your dataLegal basis for processing
To send you reminders about the abandoned cartNecessary to take steps to enter into a contract with you
To carry out our contract with you to provide you with the products you wish to purchase process payment, deliver and where required provide adviceNecessary for the performance of our contract with you or to take steps to enter into a contract with you
To send you marketing information about our services that may be of interest to youYou have given your consent for us to contact you
To manage the effectiveness of our online service and to deliver the website service to youYou have given your consent by accepting our cookie statement when you first visit our site.
To make recommendations about our products and services via Best Direct websiteYou have given your consent for us to contact you
To make sure that the content of our website is presented as effectively as possible so that you can products easilyNecessary for our legitimate interest of making sure that the service we provide is managed effectively
To create statistical information which will help us manage the service we provide and make improvements to the serviceNecessary for our legitimate interest of making sure that the service we provide is managed effectively
To monitor our website to make sure it is functioning correctly and to its optimum and to be able to correct any issues to improve the customer journeyNecessary for our legitimate interest of making sure that the service we provide is managed effectively
To allow our customers to access the interactive features of the website that facilitate searches and effective downloadsNecessary for our legitimate interest of making sure that the service we provide is managed effectively
To protect your personal information when you use our website and when you make a purchaseNecessary for our legitimate interest to protect your data and your identity
For training purposes to improve our service to youNecessary for our legitimate interest to improve our service.
To prevent, investigate and prosecute crime, fraud and money launderingTo comply with legal obligations for prevention of financial crime and money laundering
For auditing purposeTo comply with our legitimate interest to conduct audits
If we are obliged to disclose information by reason of any law, regulation or court orderTo comply with legal obligations
To transfer information to any entity which may acquire rights in usLegitimate interests for commercial interests
For any other purpose to which you agree.With your consent